A new centre for the Valle Aurelia district
The multi-purpose complex containing the Aura shopping centre, situated just over 500 metres from the Vatican City, is the centrepiece of the integrated building and town planning project to regenerate the Valle Aurelia district in Rome. The project gives the Valle Aurelia district identity and prestige, as well as delivering high functionality, and was designed to become the hub of the area’s upgrade in line with the locals' desire to create a new identity for the quarter.
Commissioned by Orion Capital Managers in conjunction with CDS Holding, the initiative concerns two property complexes that form the multi-purpose Valle Aurelia centre - the Aura shopping centre, which has a hypermarket, and the Virgin block, which occupies all of the adjacent building. The project also includes the renovation of the historic Veschi brick factory, the creation of a new system of vehicular and pedestrian access, a public plaza and the upgrade of the existing churchyard.
The arrangement of the building follows the natural lay of the land, and the arcade, with its 14 entrances, is distributed over several levels and is accessible for pedestrian and cycle paths. The complex has 60 units for small and medium sized businesses and 16 units for catering establishments, covering a gross area of 17,000 square metres.
The property has been created to become the hub of surrounding residential areas and public services, including the subway and railway stations, as a new focal point in the district that consolidates and unifies the surrounding areas.
The architectural design was the work of the architect Davide Padoa from Design International. Starching was commissioned to review the detailed design and final design and coordinate the construction project, before dealing with general and special works management, safety during the implementation phase, building testing and energy certification.
The natural continuation of the city
In architectural terms, the design is based on the shopping arcade, a semi-open thoroughfare with no air conditioning, which leads to the shops located on three different floors and culminates in a central plaza.
The building configuration tends to minimise the distinction between indoor and outdoor areas, allowing the urban context to penetrate the complex and welcoming visitors on various levels of the shopping centre through 14 entrances.
The transparency of the laminated timber roof enables the arcade to benefit from mainly natural lighting, which spreads throughout the structure starting from the food court situated on the terrace on the top floor.
The interior was developed by focusing on the urban nature of the centre and the figurative representation of the street as a connecting feature and thoroughfare. Stone effect flooring reminiscent of street paving was used, interacting with the installation solutions and the use of shades from white through to dark grey in order to create the shimmering patterns redolent of the capital's streets. The indoor flooring material was also used outside to create visual continuity and reinforce the idea of building accessibility, eliminating any marked distinction between the environments.
In total the shopping centre extends over four floors above ground level and two underground level car parks with 700 parking spaces, which are easily accessed from road links in order to minimise traffic in the surrounding area.
Valle Aurelia Mall (Orion Capital Managers)
Support in purchasing phase
Close monitoring of publick work
Safety coordination during Implementation
Management of general and specialist works